HereNow

Our founder, Alessandra Tanoue Shirley, like many of us, is a busy mom, partner, and business owner. She knows firsthand that sometimes self-care has to be folded into daily routines. So when developing HereNow Beauty, she wanted to create a skincare system to be both simple and effective while also providing a moment of pause and restoration, like a ritual. 

Our HereNow Beauty formulas use the powerful anti-inflammatory and moisturizing agents of pure Hemp Oil, bringing together science and nature to restore, rejuvenate, and make skin radiant. We’ve infused the same principles into our skincare formulas as we used for our CBD products: simple, pure, safe, and effective. 

We know that wellness is a term that gets thrown around a lot these days. The industry itself is overrun with all kinds of shortcuts, misinformation, and broken promises. We started HereNow to offer support and enhance the benefits of making healthy choices. And we believe that the first healthy choice we can make is to engage in self-care. 

Wellness comes from within and our bodies, minds, and spirits reflect our daily routines, environments, and choices. That’s why HereNow Beauty works from the outside in with skincare that feels like self-care.